How Does Content Distribution Work?
Before jumping into the mechanics of content distribution, it is essential to understand the importance of a well-planned content strategy. Developing a clear content strategy will help businesses identify their target audience, create content that speaks directly to them, and establish goals for distribution.
Once the content strategy is in place, businesses can move on to promoting their content through owned, earned, and paid channels. Let’s take a look at how content is distributed via each channel: